Privacy Policy

Jo Macfarlane - trading as Jo Macfarlane - is committed to protecting and respecting your privacy.

This Privacy Policy explains how we collect, use, store and protect your personal data when you visit www.jomacfarlane.com, purchase our online courses, book coaching or mentoring services, or otherwise engage with us.

We comply with the UK General Data Protection Regulation - UK GDPR - and the Data Protection Act 2018.

For the purpose of data protection legislation, the Data Controller is:

Jo Macfarlane
Website: www.jomacfarlane.com
Email: jo@jomacfarlane.com

We may collect and process the following personal data:

• Full name
   
• Email address
   
• Billing address
   
• Business information
   
• Telephone number
   
• Payment details
   
• IP address
   
• Website usage data
   
• Communication records
   

We only collect personal data that is necessary for providing our services and fulfilling legal obligations.

Personal data may be collected when you:

• Purchase an online course
   
• Book coaching or mentoring
   
• Subscribe to our newsletter
   
• Download a free resource
   
• Complete a contact form
   
• Interact with our website
   

We may also collect technical data automatically through cookies and analytics tools.

We use your personal data to:

• Process payments and deliver services
   
• Provide access to online courses
   
• Manage coaching and mentoring bookings
   
• Respond to enquiries
   
• Send marketing communications where consent has been given
   
• Improve website performance and user experience
   
• Comply with legal and accounting obligations
   

We will only use your data where we have a lawful basis to do so.

We process personal data under the following lawful bases:

• Contractual necessity - to deliver purchased services
   
• Legitimate interests - to operate and improve our business
   
• Legal obligation - for tax and regulatory compliance
   
• Consent - for marketing communications
   

You may withdraw consent at any time.

All payments are processed securely via Stripe.

We do not store or have direct access to your full card payment details.

When you make a payment, your financial information is processed by Stripe in accordance with their privacy policy and security standards.

Stripe acts as a data processor and may collect and process your payment information to complete transactions.

For further information, please refer to Stripe’s Privacy Policy available on their website.

We do not sell your personal data.

We may share limited data with trusted third parties where necessary to operate our business, including:

• Stripe - payment processing
   
• Course hosting platforms
   
• Email marketing providers
   
• Accountants or legal advisers
   
• Regulatory authorities where required by law
   

All third party providers are required to protect your personal data.

We retain personal data only for as long as necessary to:

• Fulfil contractual obligations
   
• Meet legal and tax requirements
   
• Resolve disputes
   

Financial records may be retained for up to six years in accordance with UK law.

We implement appropriate technical and organisational measures to safeguard your personal data from:

• Unauthorised access
   
• Loss or misuse
   
• Alteration or disclosure
   

However, no internet transmission is completely secure and we cannot guarantee absolute security.

You have the right to:

• Request access to your personal data
   
• Request correction of inaccurate data
   
• Request erasure where legally permissible
   
• Restrict or object to processing
   
• Request transfer of your data
   
• Withdraw consent for marketing
   

Requests should be submitted in writing via the contact email listed above.

You also have the right to lodge a complaint with the Information Commissioner’s Office - ICO - in the United Kingdom.

Our website may use cookies and similar technologies to enhance user experience and analyse website performance.

You may adjust your browser settings to refuse cookies, although some website functionality may be affected.

We reserve the right to update this Privacy Policy at any time.

Any changes will be posted on this page and will take effect immediately upon publication.

Contact

If you have any questions about this privacy policy or how we manage your data, please contact us at jo@jomacfarlane.com

Updated 11th February 2026